Privacy policy

Last updated: 12/11/2025

Lil Beasties Puppets, LLC (“we,” “us,” or “our”) operates the online store that sells handmade puppets and related products.
We are committed to protecting your privacy and handling your personal information responsibly.
This Privacy Policy explains how your personal data is collected, used, and shared when you visit or make a purchase from our website.

1. Information We Collect

We collect personal information in order to operate our business, fulfill your orders, and improve our website.

Information you provide directly

  • Name

  • Shipping address

  • Billing address

  • Email address (for order delivery and status updates only)

  • Payment information (handled securely by Shopify; we do not store card details)

We do not collect email addresses for marketing newsletters or promotional lists.

Information collected automatically

When you visit our website, Shopify automatically collects:

  • Device information (IP address, browser type, operating system)

  • Pages viewed and browsing actions

  • Products you look at

  • Time spent on pages

  • Referring website or search terms

This information helps us understand website performance and improve your shopping experience.

2. How We Use Your Information

We use your personal information for the following:

To fulfill your orders

  • Process payments

  • Provide invoices and order confirmations

  • Arrange shipping

  • Communicate with you about your order

To improve our website and store operations

  • Analyze website activity

  • Track product interest

  • Prevent fraud

  • Improve site functionality

For advertising and analytics (Meta Pixel & Conversions API)

(Full section included below)

3. Sharing Your Information

We share your personal information only with trusted service providers, including:

Shopify (website + checkout platform)

Shopify stores your order information and processes your checkout securely.
You can read more about how Shopify uses your data here:
https://www.shopify.com/legal/privacy

Payment processors (Shopify Payments)

Your payment details are handled securely through Shopify or your chosen payment method.
We do not receive or store your full card information.

Shipping providers

We share your name, shipping address, and order details with USPS or other carriers so they can deliver your order.

Advertising & analytics partners (Meta/Facebook)

See next section.

We do not sell your personal information.

4. How We Use Meta Pixel, Advanced Matching & Conversions API

We use Meta Business Tools to better understand how people use our website and to help improve our Facebook and Instagram advertising.

What Meta tools we use

  • Meta Pixel

  • Advanced Matching

  • Conversions API

What data these tools may collect

Depending on your interactions, these tools may receive:

  • Page and product views

  • Add-to-cart actions

  • Checkout steps

  • Purchase events

  • IP address and device information

  • Hashed customer information you enter (such as email or phone number)

We do not share sensitive personal data such as credit card numbers, passwords, or health information.

Why this data is shared

To:

  • Measure ad performance

  • Understand which ads lead to website visits or purchases

  • Create relevant and improved ad audiences

  • Reduce wasted ad spend

How Meta uses the data

Meta processes this information according to its policies:
https://www.facebook.com/privacy/policy

How to opt out

You can manage how Meta uses your data here:

You can also block cookies through your browser settings.

5. Your Rights

As a U.S.-based customer, you may:

  • Request access to the personal information we hold about you

  • Request corrections to your information

  • Request deletion of your order information when legally allowed

  • Withdraw consent when applicable

To make a request, email us at:
📧 Melissaallenfoltz@gmail.com

6. Data Retention

We keep your order information for our business records unless you request its deletion.
We retain device and analytics data for a reasonable period to improve our website.

7. Security

We take reasonable steps to protect your personal information.
While no method of transmission is completely secure, we follow industry-standard practices and rely on Shopify’s secure systems for checkout and payment processing.

8. Minors

Our website is not intended for children under 13, and we do not knowingly collect information from children.

9. Changes to This Policy

We may update this Privacy Policy from time to time to reflect updates to our practices or legal requirements.

10. Contact Us

If you have questions or concerns about this Privacy Policy or how your data is handled, you may contact us at:

Lil Beasties Puppets, LLC
Atlanta, Georgia
📧 Email: Melissaallenfoltz@gmail.com